Some people are turned-off with the idea of providing a service as a business on the web. Perhaps it is because they're stuck in the idea of being able to get something for nothing--nobody really knows for sure. When you are set on looking for a method of earning money online, though, you should look at whether or not you should be a service provider. There are many benefits in addition to merely making money. Meeting people from everywhere on earth is just one of them. You can build a really amazing network of business contacts, one with unlimited potential.
The moment to take action is the moment that your online marketing stops doing the things you want to do. Because desperation really is the mother of invention there are going to be times when you just have to do the thing you think will do the best at the job. This is a perfectly legitimate course of action and more often than not, you'll be able to get the job done. So try to have an open mind and be ready to take on the things that most other people won't. Your willingness to take a chance will eventually reward you.
Long before the Internet became popular, the only option was offline marketing. It wasn't called "offline" back then, though, it was called "direct" or "response" marketing and advertising. You will borrow from that and adopt a multi-step marketing process using Facebook pages, videos and your money site - or a squeeze page. You can send people to your Facebook page, where you will have some written and video content. You will be able to create a separate feeder site that will be pretty much a video based site. Then you can send them through that to your primary website or to your squeeze page. Think about working harder at your lead generation. Make an active effort to sell your lead generation giveaway or the benefits for joining your list.
What you're really doing here is working to be a guest blogger on the sites that best relate to your chosen service. If your business has been around for a while and you have experience, you should be able to join up with the more established blogs relatively easily.
The better blogs are not really interested in someone who is brand new and have a blog that is also brand new. But you're in a different place which means that you'll naturally come with more credibility than the newbies out there. Don't worry if you aren't yet familiar with guest blogging, it's pretty easy to learn about. It's worth learning about because it can be a great source of incredibly targeted traffic for your website.
A really great approach you can take as a service provider who wants to market his business comes from traditional Internet Marketing. With this method you use content you already have on hand or that you are going to create which you use to get syndicated on sites that are already established. This isn't the same thing as doing guest blog posting or guest writing. Here, you'll be submitting your original work to the article directories that are at the top of your niche.
Make sure you write for syndication though; these are usually much longer articles (usually about 1000 words or so). You are going to be trying to bring in the absolutely best webmasters so it's important that your content is as good as it can actually be.
You probably noticed the mention of learning new things and developing skills that you might not already have. Do not let that keep you from trying these ideas because the things we've talked about in this article aren't that hard to learn. The only thing you need to do is come up with a plan and some goals and then put forth some real effort: you can do that, right?