If your online marketing is starting to feel stale or has stopped producing what you wanted, it is time to take bold and decisive action. Because desperation really is the mother of invention there are going to be times when you just have to do the thing you think will do the best at the job. There is nothing wrong with that, and more often than not you will prevail. This is why you need to keep an open mind and be okay with trying things other people won't try. Your openness to taking a chance can pan out quite well for you.

Way before the internet happened to the world, there was only offline marketing. But it was not called offline, it was usually called direct response advertising or marketing. It's good to borrow from this kind of thing and adopt a multi-step marketing process that uses everything from Facebook to videos to your squeeze page or sales site. Why not drive people to your Facebook page--a page that you will have filled with content and videos? You can also make a separate feeder site that is basically a video site. Then you can send these people through the videos to your central website or through a squeeze page. Think about putting more marketing into your lead generation. Make a real effort to use your lead generation giveaways to help you build your list.

One method of business promotion involves the making of videos. The first thing you need to do is to go after the niches that are actually close to what you want to do. Once you make your videos, you will tag them using keywords from the other niches. Your video title will also borrow from that using the same reasoning. Basically what you're doing here is effectively expanding the potential of your reach. A good thing to do is to title your videos similarly to the videos with high viewing rates so that you can work the search volume at YouTube to your advantage. You won't have to worry about seeming devious or dishonest because your work will all be closely related.

If your goal is to be a player in one of the very competitive niches you can do this pretty easily. The idea is to take a later approach to them instead of one that is head on. Go after the niches you most want, do some research and then find good sub-niches or other areas in which you can offer some good content. The next step is to create a video series or eBook that centers on that content or sub-niche and get to marketing work. What you are going to be doing in this situation is choose a new angle with which to approach the material and the audience so that you can leverage them in a new way. With any luck, you'll have found some inspiration in the ideas we have shared with you here. If you don't yet feel super-confident, we should take a look at that. One of the key things about business is that it is a learn as you go process. If an obstacle gets tossed into your path you have to know that you will be able to figure out how to get past it and do what is right for your business.

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